AI Insights · Timothy · July 2023
Top 5 Film & Television Apps in Kenya for Q2 2023
Explore the performance of the top 5 film and television apps in Kenya for Q2 2023. Discover insights on downloads, revenue, and active users based on data from Sensor Tower.
In Q2 2023, the top 5 film and television apps in Kenya showcased varied performance in terms of downloads, revenue, and active users on a unified platform. Here's a closer look at how each app fared during this period.
Showmax experienced fluctuations in weekly revenue, peaking at approximately $2.5K at the start of April and ending June with around $1.5K. Weekly downloads saw a significant drop from 12.6K at the end of March to 4.4K in early June, before rebounding to nearly 7K by the end of the quarter. Active users started at 155K in late March and gradually declined to 127K by the end of June.
Amazon Prime Video maintained relatively stable weekly revenue, hovering around $1.5K to $1.8K throughout the quarter. Downloads exhibited a notable increase, starting at 3.5K in late March and peaking at 5.7K by the end of June. The app's active user base saw a slight decline from 34.1K in late March to 32.8K in mid-June, but recovered to 34.6K by the end of the quarter.
Netflix showed consistent weekly revenue, averaging around $1K to $1.2K throughout the quarter. Downloads peaked at 54.4K in early May but saw a decline to 17.1K by early June, before rising again to 36.8K by the end of June. Active users remained robust, fluctuating between 503K and 564K, ending the quarter at 550K.
Shahid - ﺷﺎﻫﺪ had modest weekly revenue, peaking at $246 in late March and gradually decreasing to around $135 by the end of June. Downloads were minimal, starting at 686 in late March and dropping to just 17 by the end of June. Active users decreased from 811 in late March to 291 by the end of June.
ZEE5 Movies, Web Series, Shows maintained steady weekly revenue, fluctuating between $114 and $172 throughout the quarter. Downloads started at 590 in late March and remained relatively stable, ending at 407 by the end of June. Active users showed a slight decrease from 5.4K in late March to 4.1K by mid-June, with a slight recovery to 4.2K by the end of June.
These insights are based on data from Sensor Tower, where more detailed information and additional metrics can be found for these and other apps.
